Xing Fu Tang (Melbourne and Sydney)
Background
Xing Fu Tang is determined to bring the most authentic Brown Sugar Boba experience to all bubble tea lovers in Australia.
Brief
LMG has built an ongoing long-term relationship with Xing Fu Tang, by providing the one-stop services. The services range from Grand opening campaign (Melbourne and Sydney stores) planning and execution, creatives and content, Instagram account management, cross-channel media buying, KOL engagement, Little Red Book account set up, etc, which helped Xing Fu Tang successfully balanced the local Australian market and Chinese market.



