Client

Campaign Period

January 8, 2024 - February 8, 2024

Campaign Objective

Drive awareness of the convenience and multiple currency advantages of the HSBC Global Money Transfer account, highlighting that transfers can be made with no HSBC transfer fee.

Solution

• Translated key information into Chinese, Cantonese, and Vietnamese.
• Edited subtitles on social and OOH banners in these languages to effectively convey HSBC's key messages to a broader audience.

Campaign Evaluation

This campaign successfully broadened the reach of HSBC's messaging, making it accessible to a diverse audience and emphasising the benefits of their Global Money Transfer account.