Client

Campaign Period

January 17, 2024 - January 24, 2024

Campaign Objective

Drive awareness of HSBC's competitive rates and various currencies available. Inform about the Bonus Savings account and the Foreign Currency Bonus Savings account.

Solution

• Published a WeChat advertorial showcasing various scenarios of individuals using HSBC's accounts through interviews with young couples and international students.
• Included images and GIFs to illustrate how to open a Bonus Savings account and establish multiple named accounts within the HSBC AU app.

Campaign Evaluation

• Page Views: 8,000+

This campaign effectively highlighted HSBC's offerings and features, increasing awareness and engagement among the target audience.