Client

Campaign Period

December 2, 2023 - December 3, 2023

Campaign Objective

Increase brand awareness of Lee Kum Kee among local communities and improve the perception of its sauces. Additionally, encourage participation in CherryHill Orchards' events.

Solution

• Drove the Lee Kum Kee food truck into the CherryHill Orchards to sell dishes made with Lee Kum Kee sauces, including co-branded snacks featuring CherryHill Orchards cherries.
• Created and published promotional articles on Lee Kum Kee’s RED account, Instagram account, WeChat account, and CherryHill Orchards' Instagram account.
• Collaborated with 14 foodie/lifestyle influencers.

Campaign Evaluation

• Total Page Views: 24,000+
• Total Engagements: 900+

This collaborative campaign effectively enhanced brand awareness and engagement for both Lee Kum Kee and CherryHill Orchards within the local Chinese community.