Client

Campaign Period

September 15, 2023 - December 15, 2024

Campaign Objective

Promote CherryHill Orchards Cherry Picking, the Traceability Campaign, and the CherryHill Orchards Blossom Festival to the Chinese community, encouraging participation, product purchases, and increasing awareness.

Solution

• Created and published promotional WeChat advertorials on MelFun, WeLife, and WeMum.
• Posted a filmed Vlog on Monica's RED official account.
• Collaborated with over 40+ influencers.

Campaign Evaluation

• Total Impressions: 380,000+
• Total Page Views: 170,000+
• Total Engagements: 5,000+

This campaign successfully increased awareness and participation in CherryHill Orchards' events and product offerings within the Chinese community.