Client

Campaign Period

• December 14, 2023 – November 29, 2023
• February 5, 2024 – February 19, 2024

Campaign Objective

Promote SBS's Chinese and Cantonese podcast services to the Chinese community in Australia, encouraging app downloads and usage.

Solution

Published content on WeChat Video Channels, utilising the combination of audio and visuals in videos to showcase podcast features and accurately target the intended audience.

Campaign Evaluation

• Total Reach: 190,000+
• Total Video Plays: 35,000+

This campaign effectively leveraged video content to increase awareness and engagement with SBS's podcast services among the Chinese community.