Client

Campaign Period

• January 1, 2023 - January 29, 2023
• January 19, 2024 - January 25, 2024

Campaign Objective

Promote Watches of Switzerland to the Chinese community in Australia, enhancing brand awareness and encouraging both online and in-store purchases.

Solution

• Published promotional advertorials on WeLife WeChat public accounts.
• Placed a middle-position banner in WeSydney's headline advertorial.
• Displayed a RED banner during the Lunar New Year period.

Campaign Evaluation

• Total Impressions/Page Views: 1,095,131
• Total Engagements: 3,778

This campaign successfully elevated brand visibility and drove customer engagement during key promotional periods.