Client

Campaign Period

March 1, 2024 - March 31, 2024

Campaign Objective

Promote Haidilao's 30th anniversary campaign with Yeo’s and attract customers to dine in and purchase Yeo’s Water Chestnut Drink.

Solution

• Provided bilingual event posters for publication on Haidilao x Yeo’s social media accounts.
• Published promotional advertorials and placed a bottom-position banner on the WeLife WeChat public accounts.
• Collaborated with influencers on RED and Instagram.

Campaign Evaluation

• Total Page Views: 1,155,077
• Total Engagements: 4,305

This campaign effectively increased visibility and engagement for Haidilao's 30th anniversary, successfully promoting both Haidilao and Yeo’s products.