Client

Campaign Period

October 30, 2023 - October 31, 2023 (2 days)

Campaign Objective

Increase awareness of Taobao and its Double Eleven 11.11 event among the local Australian community.

Solution

• Set up an offline event showroom decorated with products available on Taobao, allowing visitors to immersively experience what they can purchase during the Double Eleven event.
• Distributed Taobao merchandise and small gifts to guide offline visitors, including new overseas Taobao users, to visit the Double 11 campaign page.

Campaign Evaluation

• Total Participants: 810

This campaign successfully raised awareness of Taobao's Double Eleven event, engaging a significant number of new and existing users.