Client

Campaign Period

• December 21, 2023 - December 23, 2023 (3 days)
• January 24, 2024 - January 26, 2024 (3 days)
• January 27, 2024 - January 28, 2024 (2 days)

Campaign Objective

Expand Genki Forest's presence in the Australian market through brand activation events at Melbourne Central and West Beach Pavilion.

Solution

• Conducted roaming and pop-up store activities.
• Gave away Genki Forest sparkling drinks at Melbourne Central ground floor and West Beach Pavilion.

Campaign Evaluation

• Melbourne Central: Distributed 1,500-2,000 cans/day.
• West Beach Pavilion: Distributed 400-800 bottles/day.

This campaign effectively increased brand awareness and engagement with the target audience in key locations