Client

Campaign Period

August 25, 2023 - September 20, 2023

Campaign Objective

Promote Moutai's newly launched family combo set, aiming to attract targeted customers to buy the product and enhance brand recognition.

Solution

• Published WeChat advertorials on the WeLife and WeMum WeChat public accounts.
• Combined themes of the Mid-Autumn Festival and gift recommendations to precisely target family consumer groups.

Campaign Evaluation

• Total Page Views: 9,000+
• Total Impressions: 1,500+

This campaign effectively leveraged cultural themes to enhance Moutai's brand recognition and drive product sales within the target market.