Client

Campaign Period

None

Campaign Objective

Promote new products to the Chinese community, specifically targeting Australian-based mums and resellers.

Solution

• Selected 60 mum KOLs and provided them with sample products.
• Supported KOLs in drafting content, highlighting their experiences and the new product’s key selling points.

Campaign Evaluation

• Total Page Views: 26,000+
• Total Likes and Collections: 1,500+

This campaign effectively leveraged mum KOLs to increase product visibility and engagement within the target community.