Melbourne Museum
Client
Melbourne Museum
Campaign Period
February 13, 2021 - July 7, 2024
Campaign Objective
Promote new exhibitions and events to the Chinese community, encouraging ticket purchases and participation.
Solution
- Placed a top position banner in WeLife's headline advertorial.
- Published promotional content on WeLife and WeMum WeChat public accounts.
Campaign Evaluation
- Total impressions:950,000+
- Total Page View: 7,000+
This strategic approach successfully increased visibility and engagement within the target audience.