lion-media

Lake Tyrrell Two-day Trip （2 Sessions）

Fri, 25 Mar 2022 01:02:34 GMT

Event Date: 03/2018 – 09/2018
No. of Tickets Sold by WeClub: 850

Chuan Xi Ba Zi Grand Opening VIP Night

Fri, 25 Mar 2022 00:50:39 GMT

Event Date: 12/09/2019
No. of Attendees: 80
Prepared Period: 1 Weeks

Yu Sheng Sheng Opening VIP Night

Fri, 25 Mar 2022 00:50:38 GMT

Event Date: 10/10/2019
No. of Attendees: 25
Prepared Period: 1.5 Weeks

CMC Pictures

Fri, 25 Mar 2022 00:50:37 GMT

CMC Pictures 「Hello, Mrs. Money」

Information

Event Date: 03/10/2018
No. of Attendees: 260

Brief

In order to celebrate the 70 ^th year of The People’s Republic of China, WeClub organized a movie premiere of「My People, My Conutry」in Melbourne Chinatown Cinema, which was one of the premieres held in 10 worldwide cities. There were 280 VIP guest were invited while Melbounre consuls, student societies, media and entrepreneurs attended this premiere to celebrate this great moment together in Melbourne.

CMC Pictures 「My People, My Country」

Information

Event Date: 30/09/2019
No. of Attendees: 280
Prepared Period: 2 Weeks

Brief

Premium Puffer Product Launching VIP Night

Fri, 25 Mar 2022 00:50:34 GMT

Event Date: 26/05/2019
No. of Attendees: 100
Prepared Period: 1.5 Weeks

Joker XUE「SKY SCRAPER」Concert

Fri, 25 Mar 2022 00:50:33 GMT

Event Date: 01/2019 – 03/2019
No. of Tickets Sold by WeClub: 1000

Angela ZHANG JOURNEY Concert

Fri, 25 Mar 2022 00:50:32 GMT

Event Date: 10/2018 – 03/2019
No. of Tickets Sold by WeClub: 600

Tanya CHUA LEMURIA Concert Melbourne

Fri, 25 Mar 2022 00:50:28 GMT

Event Date: 07/2017 - 10/2017
No. of Tickets Sold by WeClub: 260

「Mayday Life」Concert

Fri, 25 Mar 2022 00:50:24 GMT

Event Date: 03/2018 – 09/2018
No. of Tickets Sold by WeClub: 850

Tanya CHUA Media Release and Fan Meeting

Fri, 25 Mar 2022 00:50:23 GMT

Event Date: 15/10/2017
No. Attendees: 100

IG

Fri, 25 Mar 2022 00:39:11 GMT

Background

IG is the world's and Australia's No.1 CFD provider*, and Australia's No.1 retail forex provider*. IG gives retail investors leveraged access to over 10,000 financial markets through our award-winning dealing platform and mobile apps.

Brief

IG would like to establish brand awareness among Australian Chinese in the 2019-2020 Australia Chinese Market Campaign.

Solutions and Results

Australian Chinese place a high value on trust and gravitate towards aspirational brands. And they are a group that has embraced technology, in particular the social media platform WeChat.

Outside of WeChat, there is a huge array of Chinese media channels available to marketers to target the Australian-Chinese community such as online news websites, news-feed apps, etc.

Therefore, LMG devised a customized media plan for IG with a special focus on covering major online Chinese media channels across Australia. Besides, LMG selected the largest shopping center Chadstone in southern hemisphere and the Box Hill Shopping Centre which is located in the largest Chinese community in Melbourne, to place offline OOH (Out-of-home) advertisement to increase the brand awareness.

Shopping Centre Achieved Plays: 12, 499

Online Total Impression: 22,937,116

LEE KUM KEE Australia

Fri, 25 Mar 2022 00:39:08 GMT

Background

Lee Kum Kee is a Hong Kong-based food company which specializes in manufacturing a wide range of Chinese and Asian sauces. It is also one of the most famous food brands in China and other Asia areas. Meanwhile, its products are sold in over 100 countries worldwide including North America, Europe, Australia and New Zealand.

Lee Kum Kee aims to strengthen its brand awareness among Chinese market in Australia. Through developing an Australia-based WeChat account, it desires to make further inroads into the Chinese market in

Services Brief

Lion Media Group offers the following services for Lee Kum Kee:

WeChat account management & content creation
Media buying across different channels
Tailoring online/offline campaigns

WeChat account management & content creation

Lion Media Group firstly improved its home page and menu bar to make its classification clearer. Meanwhile, it also helped Lee Kum Kee with improving its brand identity.

Secondly, Lion Media Group was responsible for publishing two articles regularly per month for Lee Kum Kee on its WeChat account and other channels. All the articles were written and designed by Lion Media Group’s professional team in terms of Chinese traditional culture and festivals.

Last but not least, Lion Media Group helped Lee Kun Kee to create Mini Program on WeChat. It is the platform of providing diverse recipes based on Lee Kum Kee’s products. Therefore, the function of Lee Kum Kee’s WeChat account enriched so that it can attract more followers.

2. Media buying across different channels

Aside from WeChat account management and content creation, Lion Media Group offered the service of media buying across multiple channels as well. For increasing Lee Kum Kee’s exposure, Lion Media Group selected different channels to post Lee Kum Kee’s articles and banners based on its target audiences. For instance, one of its primary target audiences are Chinese parents in Australia, so Lion Media Group chose ‘WeMoms: Ozlama’ (the largest Chinese parents community in Melbourne) as one of the channels to post Lee Kum Kee’s articles and banners, promote Lee Kum Kee in WeChat Moments and WeChat groups. The other channels also include ‘WELIFE’, ‘MELFUN’, ‘Sydeny_Today’, and so on.

(WeChat Groups)

(WeChat Moments Posts)

(Banner on WeChat Moments)

3. Tailoring online/offline campaigns

Due to the restriction of COVID-19, it was difficult to hold offline events in 2020. Thus, Lion Media Group tailored twice online events for Lee Kum Kee from September to November in 2020.

The two online events were both held through WeChat. Lion Media Group and Lee Kum Kee designed two mini-games together. They were launched on Lee Kum Kee’s WeChat Mini Program. The top 35 winners could get Woolworths/Coles gift cards. At the same time, two campaigns were both promoted by WeChat Moments programmatic advertising, WeChat articles, WeChat Moments posts, and WeChat group messages.

Results

From June 2020 to now on, Lion Media Group has acquired almost 6,000 followers for Lee Kum Kee on WeChat successfully.

During 2020, page views of articles on Lee Kum Kee’s WeChat official account up to 2,069. The average number of page views was around 520, which increased by 74% compared with before.

In the Meantime, Media Lion Group improved the quality of Lee Kum Kee’s contents and article typesetting.

In 2020, Lion Media Group helped Lee Kum Kee’s mini games campaigns attain great achievements. From September to November, Lee Kum Kee’s campaigns on WeChat have been exposed over 2,850,000 times in total. Its official account has acquired over 2,000 new followers, involved 5,134 people in playing games.

In 2021, Lion Media Group will achieve further cooperation with Lee Kum Kee in more varied forms.

IELTS IDP

Fri, 25 Mar 2022 00:39:07 GMT

Background

IDP is a global leader in international education services, also a co-owner of IELTS, the world’s most popular high-stakes English language test.

Brief

IELTS Australia has executed a WeChat programmatic AD during October 2020, for the sake of encouraging more people from Chinese community to experience the computer-delivered IELTS test.

Results

Within one month, IELTS Australia has reached 280,949 active WeChat users aged between 18-35 in Australia. As a result, the AD has been exposed 986,181 times, acquiring 547 new followers and 2,691 click-through.

Watches of Switzerland

Fri, 25 Mar 2022 00:39:05 GMT

Background

Watch of Switzerland (WoS) is Australia’s leading and Largest official boutique retailer of exclusive luxury watches.

Watch of Switzerland aims to grow the brand awareness of WoS among the Chinese community in Australia, further increase WoS’s exposure, influence and popularity.

Meanwhile, acquire more follower for its new WeChat account, further drive traffic to the physical boutiques in different cities, and encourage people to collect the “Perpetual Magazine” during CNY.

Brief

WeChat service account set-up & management, and We Chat programmatic advertising.

WoS has executed a WeChat programmatic AD during CNY 2020, for the sake of attracting new followers of Wos’s new WeChat account and drive more traffic to their luxury boutiques in different cities.

In the new year 2021, the Lion Media Group also makes the Blancpain compain for WoS.

During the management of WoS’s WeChat account, we post a WeChat promotional article every week to make the publication of the article more regular.
Lion Media Group improves the content quality and typesetting of WoS’s WeChat official account articles with professional design and aesthetics

Results

The core data and interactive data shows that, within two weeks, WoS has reached 635, 197 active WeChat users in Australia. As a result, the AD has been exposed 1, 399,548 times, acquiring 1903 new followers and 8, 858 click-through Levantine Hill.

01. Follower Acquisition

From December 2019 to now on, Lion Media Group has acquired almost more than 1000 followers for WoS on WeChat successfully.

02. Page View Analysis

After Lion Media Group took over the WeChat official account of WoS, the page view of the new account increased significantly and continues to increase.

In the brand new 2021, Lion Media Group will achieve further cooperation with Watch of Switzerland in a variety of innovative forms and achieve more ambitious goals.

Ripe N’ Ready

Fri, 25 Mar 2022 00:39:04 GMT

Background

Set in the picturesque town of Red Hill, on the Mornington Peninsula, Ripe N’ Ready Cherry Farm has been in the family since 1968.

Brief

Ripe N’ Ready has collaborated with LMG regarding its “Pick Your Own Cherry” Campaign, which incorporated a lucky draw event to keep the audience more engaged.

Results

As a result, the articles have gained more than 5k+ click-throughs, 500+ readers have participated in the lucky draw event and ticket booking has boosted significantly after the WeChat campaign.

Article link

https://mp.weixin.qq.com/s/yuFGMVoywAmhqfxfn3wtWw

Victorian Fisheries

Fri, 25 Mar 2022 00:39:02 GMT

Background

The Victorian Fisheries Authority (VFA) is an independent statutory authority established to effectively manage Victoria’s fisheries resources.

Brief

VFA has engaged with LMG to conduct a questionnaire regarding the crab fishing among the Local Chinese community. There is also continuous collaboration between VFA and LMG regarding the educational programs.

Results

As a result, the educational article has reached average click-through of 4000-5000 and 300+ responses have been collected, which helped VFA to build a strong and collaborative relationship with the Chinese community.

Article link

https://mp.weixin.qq.com/s/d9ThlKAj8JlW7Uioxw3vUg

https://mp.weixin.qq.com/s/bpO3CjFngYpWGjV4yaoVeg

https://mp.weixin.qq.com/s/Xtxe8WQASKNgwP0LfDmvAg

Aptamil

Fri, 25 Mar 2022 00:39:00 GMT

Background

Aptamil Toddler is a world leader in early life nutrition. On the occasion of International Women’s Day, Aptamil Toddler reached LMG and hoped to increase their engagement with Chinese communities in Melbourne.

Campaign period

March 2021

Our services

Content Creation, Multi-channel Media Buy, Event Execution

Results

Brand Reach: Impression; Page View

Audience Engagement: 243+

a2 Milk®

Fri, 25 Mar 2022 00:38:57 GMT

Background

The a2 Milk Company was founded in New Zealand in 2000 on the knowledge that not all milk is the same. To this day a2’s purpose remains the same, to enrich people’s lives through the wonder of nature – through the naturally occurring a2 Milk® difference.

Campaign period

Jan 2022-now (ongoing)

Our services

Australia-wide media buying

Content creation

Follower acquisition

PR and KOL engagement

Results

Total reach：1.3m

Total impression and page view：279k+

Emporium Melbourne

Fri, 25 Mar 2022 00:38:56 GMT

Background:

Emporium Melbourne is the city’s pre-eminent shopping destination, offering a sublime fusion of design, food and fashion. Emporium has reached out to LMG in regard to their CNY campaign.

Campaign Period:

2019 – now (ongoing)

Our Service：

KOL Marketing

Content planning and development

Cross channel media buying

Campaign Result:

Total reach: 1.24m+

Total page view and impression: 593.8k+

Bulgari

Fri, 25 Mar 2022 00:38:55 GMT

Campaign Period:

2021 May – now (ongoing)

Background:

Founded in Rome in 1884, Bulgari quickly established a reputation for Italian excellence with exquisite craftsmanship and magnificent jewellery creations. Over the decades, the Bulgari generations defined a distinctive style made of vibrant colour combinations, exquisitely balanced volumes and unmistakable motifs. While always revering its cultural legacy, Bulgari introduced innovations that rewrote the rules of the jewellery universe and launched new trends that stood out as icons of contemporary design.

Our Service：

content creation and photo shooting

Campaign Result:

TWeChat Article

Platform: WELIFE

Position: Headline

237,976Impression

23,089 Reads

321 Shares

Platform: WELIFE

Position: Headline

240,549Impression

17,678 Reads

166 Shares

Platform: WELIFE

Position: 2nd Headline

241,443Impression

7,039 Reads

44 Shares

McLaren Vale

Fri, 25 Mar 2022 00:38:54 GMT

Campaign Brief:

McLaren Vale is a wonderful place to visit for Australian region experience.

It has a considerable impact on local visitors,

whereas it was relatively less known among Chinese communities.

McLaren Vale reached LMG and hoped to attract more Chinese visitors

Our Services:

Multi-channels media buying and content creation

Campaign result:

15/02/2021 – 15/03/2021

Campaign period:

Brand Reach: 515,713+ Impression; 50,484+ Page View

Audience Engagement: 942

Marais Australia

Fri, 25 Mar 2022 00:38:52 GMT

Campaign Brief：

Marais Australia is a luxury fashion boutique that selling men's & women's luxury pieces on over 35 top designers' brands. Marais has had an impact on the local fashion market over these years, but still needs to develop and explore the Chinese market. Thus Marais & LMG has launched integrated campaign and hoped to attract more Asian, especially Chinese customers.

Campaign Period:

MAY 2021

Our Service：

Multi-channels media buying and content creation.

Campaign Result:

Total Impression/Exposure: 432k+

Total Page Views/Reads:755k+

David’s hot pot

Fri, 25 Mar 2022 00:38:51 GMT

Campaign Brief：

David’s Hot Pot is the first hot pot restaurant to bring traditional hot pot to Australia. They want to use food as a bridge of communication to show Australia the unique Chinese hot pot culture.

Although David’s has done a good job in the quality and taste of food, they still need to let more local Chinese in Melbourne know about their promotions in order to expand the brand's influence. Therefore, David’s Hot Pot & LMG has launched an integrated campaign and hoped to attract more Chinese in Melbourne.

Campaign Period:

Decemeber 2021

Our Service：

Multi-channels media buying and content creation.

Campaign Result:

Total Impression/Exposure: 502k+

Total Page Views/Reads:22k+

Melbourne Museum

Fri, 25 Mar 2022 00:38:50 GMT

Background

Melbourne Museum is a natural and cultural museum located in Melbourne. It also contains The Science Work, The Immigration museum. They are all wonderful places for visitation and education. Melbourne Museum has reached LMG to attract more Chinese visitors, also boost the membership registration.

Our services

Multi-channels media buying and content creation

Campaign Period

2020 until now

Campaign Result for 2021

Total reach: 300,123

Total click-through:13,605

Total impression: 474,840

Total page views: 35,400

WeChat Article: CNY Campaig n

Platform: WELIFE

Position: 3 ^rd position

4,194 Reads

237,716 total reach

54 Shared

https://mp.weixin.qq.com/s/oqZjGmrtlHExXBdO4MvjKA

Platform: WEMUM

Position: 2 ^nd position

3,475 Reads

31,407 total reach

314 Shared

https://mp.weixin.qq.com/s/i_oEsYMUn3LajooZh8zNsg

Xing Fu Tang (Melbourne and Sydney)

Fri, 25 Mar 2022 00:38:47 GMT

Background

Xing Fu Tang is determined to bring the most authentic Brown Sugar Boba experience to all bubble tea lovers in Australia.

Brief

LMG has built an ongoing long-term relationship with Xing Fu Tang, by providing the one-stop services. The services range from Grand opening campaign (Melbourne and Sydney stores) planning and execution, creatives and content, Instagram account management, cross-channel media buying, KOL engagement, Little Red Book account set up, etc, which helped Xing Fu Tang successfully balanced the local Australian market and Chinese market.

Levantine Hill

Fri, 25 Mar 2022 00:38:46 GMT

Background

Levantine Hill Estate is a leading vineyard in Australia, which always produces wine of exceptional quality and balance without regard to effort, cost or time.

Brief

WeChat service account set-up and management
WeChat and Weibo advertising
KOL Engagement

Results

Gained more than 1,100 new followers and 16k+ click-throughs

Article Link

https://mp.weixin.qq.com/s/H-wyVCebFwOxaYWYybw3vw

https://mp.weixin.qq.com/s/G2p794n8yetTAkaVXX_snQ

Puffing Billy

Fri, 25 Mar 2022 00:38:45 GMT

Background

Puffing Billy is Australia’s premier and favourite preserved steam railway.

Brief

Puffing Billy Railway has collaborated with LMG regarding its “DAY OUT WITH THOMAS” Campaign, which encompassed lucky draw event, special discount code for the readers to keep the audience attracted and engaged.

Results

As a result, the articles have gained more than 10k click-throughs, and ticket selling has boosted significantly after the WeChat campaign.

https://mp.weixin.qq.com/s/JIIqSTYaLAfzlXm2M08SoA

PBC Expo

Fri, 25 Mar 2022 00:38:44 GMT

Background

PBC Expo (The Pregnancy Babies and Children’s Expo) is Australia’s biggest and the world’s longest running early parenting event.

Brief

LMG as PBC’s exclusive WeChat partner, has successfully assisted PBC to drive more traffic to the expo and boost the number of registered memberships among Chinese parenting community.

Gumbuya World

Fri, 25 Mar 2022 00:37:58 GMT

Background

Gumbuya World is the largest, newest and best theme park in Melbourne.

Brief

Gumbuya works with LMG to increase awareness among Chinese community (especially Chinese families) and boost ticket selling for the summer season session.

Results

Gumbuya, as a result has gained 27.7k click-through, also successfully built a positive and popular image among Chinese audience.

https://mp.weixin.qq.com/s/RDRK1QK9w--KXuO8_KTIjA

Yarra Valley Cherry Picking Day Trip

Fri, 18 Mar 2022 01:56:56 GMT

Information

Event Date: 29/11/2019
No. of Attendees: 50
Time for Fully Booking: 10 Days

Brief

Cooperating with Cherry Hills, WeClub organized a lovely day trip for our fans visiting Yarra Valley vineyard and picking up cherries. Certainly, the whole schedule of the day trip as well as the WeChat articles for promoting were all in charge of WeClub.

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Life Space

Fri, 11 Mar 2022 05:22:03 GMT

Background

Life-Space is a family-owned Australian company, specializing in providing probiotics and supplements that are designed to help support optimal health and wellbeing.

Brief

Life-space would like to establish brand awareness among Chinese people and drive sales access Chinese market in Australia especially through e-commerce.

Solutions and Results

LMG devised a customized marketing plan for Life-space with a special focus on both online and offline channels across Australia. During the process, LMG also helped in creative content strategies and media buying strategies.

LMG created a series of creative online content on different Life-Space products, promoting a caring image of Life-Space. We circulated these posts via media buying service on WeChat to cover major cities such as Melbourne, Sydney, Adelaide, Brisbane, Tasmania, etc.

These posts generated brand awareness among Chinese, especially Daigous and Daigou customers, and also made it possible for Chinese to access products information via Chinese media networks. These contents effectively drove sales of Life-space products and raised brand awareness among Chinese market in Australia.

For the offline promotion, we spotted the central advertising position in the largest shopping centre across the Southern Hemisphere – Chadstone, installing huge posters that attracted eyes of thousands of customers in the shopping centre.

lion-media

Lake Tyrrell Two-day Trip （2 Sessions）

Chuan Xi Ba Zi Grand Opening VIP Night

Yu Sheng Sheng Opening VIP Night

CMC Pictures

CMC Pictures 「Hello, Mrs. Money」

Information

Brief

CMC Pictures 「My People, My Country」

Information

Brief

Premium Puffer Product Launching VIP Night

Joker XUE「SKY SCRAPER」Concert

Angela ZHANG JOURNEY Concert

Tanya CHUA LEMURIA Concert Melbourne

「Mayday Life」Concert

Tanya CHUA Media Release and Fan Meeting

IG

Background

Brief

Solutions and Results

LEE KUM KEE Australia

Background

Services Brief

Results

IELTS IDP

Background

Brief

Results

Watches of Switzerland

Background

Brief

Results

Ripe N’ Ready

Background

Brief

Results

Article link

Victorian Fisheries

Background

Brief

Results

Article link

Aptamil

Background

Campaign period

Our services

Results

a2 Milk®

Background

Campaign period

Our services

Results

Emporium Melbourne

Background:

Campaign Period:

Our Service：

Campaign Result:

Bulgari

Campaign Period:

Background:

Our Service：

﻿ Campaign Result:

McLaren Vale

Campaign Brief:

Our Services:

Campaign result:

Campaign period:

Marais Australia

Campaign Brief：

Campaign Period:

Our Service：

Campaign Result:

David’s hot pot

Campaign Brief：

Campaign Period:

Our Service：

Campaign Result:

Melbourne Museum

Background

Campaign Result: